Headline

Biography

I am a 5th generation farmer with a mission to reverse the trend of the food industry by reconnecting consumers with their local producers of food. I set up BigBarn in 2000 and now display over 7,500 local producers as icons on maps, accessed by typing in a postcode. Many have now been set up online shops in the BigBarn MarketPlace where consumers can buy all kinds of artisan foods. BigBarn has been set up as a social enterprise to gain the buy in of both producers and consumers and now provides its content to 90 partner websites.

Impact

As the local trade grows farmers and small producers gain more of the retail price and can undercut supermarkets. They are encouraged to grow wider range of produce and employ more people. Local people find out about the food available and start to eat seasonal healthier food, especially if encouraged to grow their own. Local economies are boosted and each area begins to build a sustainable local food supply chain reducing food miles and imports.

Need

The national food industry is controlled by corporates and not giving farmers or consumers a good deal. Farmers get an average of 9p in the £1 spent on food in the supermarket and consumers have been distanced from producers and marketed unhealthy fatty foods. BigBarn has a mission to reconnect producers with consumers and encourage trade and communication. Even helping local people gro their own to sell via local outlets called Crop For The Shop. BigBarn is positive about growing a local food industry. 80% of people say they want local food, and it is now cheaper and better. We could potentially see a large slice of the £120billion spent with UK supermarkets every year, redirected to farmers and communities, with massive social benefits for all.

Monetise Your Social Enterprise

Organisation Savings

£15,000

Pro Bono Time

40 - 50 hours over 3 months

Description

Market analysis involves studying an organisations market size, growth rate, profitability, cost structure, distribution channels, and more.This project will help an organisation determine its target market and suggest improvements to products and/or services.

Deliverables

A market analysis will include the following:

Target Market Description - It is essential to have a thorough and detailed understanding of who will buy your products or services. Demographics could be categorised any number of ways including income, buying habits, geographic location or age. Knowing the size of the market is important because that figure is the basis for projected income and overall business goals. Market researchers may also analyse factors such as the values that drive individuals in the demographic, how they make their decisions and their purchase power.
Market trends bring contextual relevance to the business and the market by describing current tendencies and optional progression of those tendencies.
PEST (Political, Economic, Social and Technological) analysis to fulfill this component of a market analysis. This helps describe the current environment that business functions in while bringing awareness to the cultural trends that effect the demographic.
Market Projections combine the information from the customer description, perception and market trends and forecasts the future of the target market, as well as the business' place in the future of the market. This analysis helps businesses strategise by identifying critical areas needing focus. Market projections help researchers and analysts make important recommendations to help the business succeed in the future.
Competition: competitor analysis might include research into how the target demographic perceives the competitor's brand, how the current trends effect competitors or how the competition could effect the business in the future.

Projects Steps

1. The professional and the organisation conduct an introductory meeting to discuss new or existing product or services. The organisation provides any relevant materials, including a business plan.

2. The professionalanalyses the materials and forumlates questions to assess the market opportunity. The professional arranges dicussions with the leadership, staff, trustees, and other stakeholders to discuss earned income streams. The professional completes an initial top line summary and feedsback to the organisation.

3. The professional starts researching the market opportunity making use of online materials, statistics, books and all other resources.

4. The professional drafts an initial outline of his/her findings. The professional and the organisation conduct a meeting to discuss and review.

5. The professional completes a second draft of the market analysis document including a research biography and suggesting recommendations for action.

6. The professional and the organisation conduct a hand over meeting to review the document. They spend up-to 2 hours discussing next steps for the organisation to monetise its products or services.

Professional Prerequisites

At least 2 years of experience in a relevant strategic field such entrepreneurship, management consulting, investment banking, commercial strategy or strategic business advisory
Experience writing business plans
Excellent written skills
Ability to gain trust of various stakeholders.

Organisation Prerequisites

Active leadership committed to the project
A strong sense of current target markets and clear goals for generating trading income.

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